1. How to Choose a Domain for SEO

Make It Easy to Type

Keep Your Domain Name Short

Avoid Numbers & Hyphens

Create Your Domain Name to Be Memorable

2. How Do You Know When You Have a Bad Domain? What to Check.

What to Check Links to the Domain in Majestic.

Links to the Domain in Ahrefs

3. Domain Age

4. Keyword Appears in Top Level Domain

Notice until recently how Google bolded keywords that appear in a domain name?

ust keep it in mind when purchasing a new domain name. Use it as a relevancy signal more than anything else.

5. Keyword as First Word in Domain

What to Check ?.

ust use your eyes. Eyeball the domain to see if there is a keyword as the first word of the domain or not.

6. Domain Registration Length

Google’s patent states the following about domain registration lengths:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway illegitimate domains rarely are used for more than a year. Therefore, the data when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

7. Domain History

It’s likely that a site with a volatile domain history can negatively impact your SEO efforts if you purchase that domain.

Must keep it in mind when purchasing a new domain name. Use it as a relevancy signal more than anything else.

8. Exact Match Domain

What to Check ?.

Look at the domain name. Ask yourself the following:

1. Is it exact match?
2. Do other factors of the site have high enough quality so as to mitigate the exact match nature of the domain?

Sites that have an exact match domain but are a higher quality site will likely see a benefit from this.

9.Public vs. Private WHOIS

Google’s John Mueller has stated that using private registration won’t hurt your rankings.

How to Check Use a WHOIS tool like https://www.godaddy.com/whois. Check that the WHOIS itself is public or private.