Your domain name can indirectly impact your SEO performance. Learn the top domain-related factors you should be auditing and how to do it right.
Make It Easy to Type
Keep Your Domain Name Short
Avoid Numbers & Hyphens
Create Your Domain Name to Be Memorable
What to Check Links to the Domain in Majestic.
Links to the Domain in Ahrefs
Notice until recently how Google bolded keywords that appear in a domain name?
ust keep it in mind when purchasing a new domain name. Use it as a relevancy signal more than anything else.
What to Check ?.
ust use your eyes. Eyeball the domain to see if there is a keyword as the first word of the domain or not.
Google’s patent states the following about domain registration lengths:
“Valuable (legitimate) domains are often paid for several years in advance, while doorway illegitimate domains rarely are used for more than a year. Therefore, the data when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”
It’s likely that a site with a volatile domain history can negatively impact your SEO efforts if you purchase that domain.
Must keep it in mind when purchasing a new domain name. Use it as a relevancy signal more than anything else.
What to Check ?.
Look at the domain name. Ask yourself the following:
Sites that have an exact match domain but are a higher quality site will likely see a benefit from this.
Google’s John Mueller has stated that using private registration won’t hurt your rankings.
How to Check Use a WHOIS tool like https://www.godaddy.com/whois. Check that the WHOIS itself is public or private.
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